عنوان مقاله [English]
نویسندگان [English]چکیده [English]
Background and objective: these days, tourism industry is considered as one of the important instruments in identifying the national, cultural, educational identity, income, development, and economic activity; identifying the strengths, weaknesses, threats, and opportunities of touristic regions are considered as the keys of development. In this regard, Sistan can turn into an important hotspot of tourism in the region due to its environmental, humanistic and cultural attractions, unique historical and ancient places. The main objective of this study is to identify the strengths, weaknesses, opportunities, and threats of tourism in the region of Sitan.
Method: in this study, in addition to the data collection using library method, the survey and descriptive-analytic method, and field study have been employed. The statistical population of this study includes university professors, relevant tourism experts of Cultural Heritage and Tourism Organization, MA students in Tourism, people and tourists (40 participants); these individuals were selected using snowball sampling method. The obtained data were analyzed using SWOT framework.
Findings and results: the analyses indicate that the touristic status of Sistan region is in the variety situation (SO). The results show that the lack of facilities for the reception of tourists, lack of recreational facilities, lack of effective advertising and proper informing are considered as the main obstacles in the way of tourism development in Sistan region. Finally, taking the effective factors in the region into account, appropriate strategies for reducing the weaknesses and limitations and taking advantage of the strengths and opportunities are presented.